Your firm doesn't need more marketing. It needs a pipeline that runs without you.
Harlan Advisors designs, builds, and operates the entire client-acquisition system for consulting firms, including the website, the AI-qualified funnel, the follow-up, and the closers who take the calls. You stay in the room with clients. We fill the calendar.
- 0
- Sales hires required
- 3–5×
- More qualified calls booked
- 30 days
- To first calls on the calendar
The problem
Consulting firms don't have a marketing problem.They have a pipeline problem.
Four patterns show up in almost every firm we diagnose, and each one is quietly capping how fast you can grow.
- 01Referrals are inconsistent
- 02Partners are the bottleneck
- 03Generalist agencies don't get it
- 04Leads go cold in the gap
Referrals are inconsistent
A great quarter of introductions can be followed by a dry one. Growth that depends on who happens to remember you isn't growth. It's luck, and luck doesn't scale.
Partners are the bottleneck
Every hour a principal spends prospecting is an hour they're not billing or advising. Founder-led sales has a ceiling, and most firms are already at it.
Generalist agencies don't get it
Consulting sells trust over a long cycle. Marketing shops built for e-commerce funnels push tactics that read as junior and cost you credibility with the exact buyer you need to impress.
Leads go cold in the gap
A prospect downloads something, gets one follow-up email, then silence. By the time anyone calls back, they've hired someone else who answered faster.
Who this is for
We turn away more firms than we take on.
Harlan Advisors is built for a specific kind of firm, not every firm. A quick honest check before you book a call.
Good fit
- You run a consulting, advisory, or professional services firm selling to other businesses.
- Your growth has depended mostly on referrals and warm introductions.
- You or your partners are still doing the prospecting yourselves.
- You have a proven service and can handle more qualified conversations today.
Not a fit
- You're pre-revenue or still validating what you sell and to whom.
- You're looking for a one-time website build with no ongoing management.
- You want volume over qualification and don't mind wasted sales time.
- You need results before a system can reasonably be built and tested.
What we run for you
One system. Four parts. Zero new hires.
We don't hand you a strategy deck and disappear. Harlan Advisors builds and operates every part of this on your behalf, for as long as you're a client.
Authority website
A site built to make a partner-level prospect think these people already work with firms like mine. Positioning, credibility, and a clear next step, not another brochure.
AI-qualified funnels
Inbound and outbound demand routed through an AI intake layer that asks the right questions, disqualifies tire-kickers, and only puts real opportunities on your calendar.
Automated follow-up
Every lead is worked on every channel, including email, SMS, and voice, for as long as it takes. Nothing goes cold because a human forgot to send a second message.
Outsourced closers
Vetted sales professionals trained on your service and your positioning take the discovery calls and move deals to signature. You show up when it's time to deliver.
The difference
Not another agency retainer.
Most firms have already tried an agency. Here is what changes when Harlan Advisors runs the system instead.
How an engagement runs
From diagnostic to a full calendar, in four stages.
Every engagement follows the same disciplined sequence, so you always know what stage you're in and what happens next.
- 01
Diagnostic and positioning
We study your service, your ideal client, and your current pipeline to find exactly where deals are being lost, and how you should be positioned against every competitor in the room.
- 02
Build
Website, AI funnel, and follow-up sequences are built in parallel. Nothing goes live until it reflects the way your best clients actually decide to hire a consultant.
- 03
Launch and fill the calendar
The system goes live across your chosen channels. Vetted closers are briefed on your firm and start taking the qualified calls the funnel produces.
- 04
Manage and optimize
We monitor conversion at every stage, from click to reply to call to close, and tune the system weekly. You get a standing report, not a black box.
What to expect
The first 90 days
“Consultants don't need another lead magnet. They need a partner who owns the outcome: bookings on the calendar, not clicks on a report.”
Positioning is sharpened, the site and funnel are built, and closers are briefed on your firm's language and offer.
The system is live. AI-qualified conversations start landing on the calendar; every lead is followed up automatically, on every channel.
Conversion is tuned weekly based on real call data. Partners are spending their time closing and delivering, not prospecting.
Who runs this
Harlan Advisors is run by Charles Goodall, and works with a small, deliberately limited number of consulting firms at a time.
That's by design. Every engagement gets a real diagnostic, a purpose-built system, and hands-on management, not a template handed off to a rotating account manager. If your firm is accepted, you're one of a handful of clients we're actively running campaigns for.
charles@Harlanadvisors.com- Run by
- Charles Goodall
- Focus
- B2B consulting firms only
- Active clients
- A deliberately small roster
- Engagement style
- Hands-on, not templated
Questions
Before you book the call
The questions every firm asks before their first strategy call. If yours isn't here, it's on the call.
A limited number of engagements per quarter
Let's see if your firm is a fit.
A 30-minute strategy call with Charles Goodall to review your current pipeline, your niche, and whether Harlan Advisors is the right system for your firm right now.